RIVIN — Risen & Driven
RIVIN wasn’t created because I needed another business.
It came from something I felt for a long time —
that I was meant to share my story somehow.
I just didn’t know what that would look like.
Over time, I realized something:
A big part of my story was learning to defy the limits people placed on me.
Even people I trusted.
Even being told that I had already achieved more than most ever would —
after everything I had been through.
But something in me never agreed with that.
I didn’t want a “you’ve done enough” life.
I wanted a keep going life.
That’s where RIVIN came from.
RIVIN stands for Risen and Driven.
Not just rising once —
but continuing to move forward, even when it would be easier to stop.
This brand isn’t about pretending life is perfect.
It’s about what you do after it isn’t.
About Us
Our Story
The Heart Behind the Brand
My name is Alanna.
I’m the founder of RIVIN, and this brand is a reflection of what I chose to do next — not what I went through.
There is a lot of heart in this brand.
Not just in the designs… but in what they represent.
Every piece is built from the belief that you don’t have to stay where people expect you to.
You can rise.
And you can keep going.
*That's me beside my husband Chris.
Built Together
I don’t build this alone.
My daughter Jasmine is part of this with me, and watching her take these ideas and turn them into designs has been one of the most meaningful parts of this journey.
What we’re building is more than products.
It’s something we live out daily —
growth, resilience, and choosing forward motion.
What RIVIN Stands For
RIVIN stands for people who:
• were told they’ve already come far enough
• but know there’s more in them
• and refuse to stop where others expect them to
This isn’t about where you started.
It’s about what you do next.
RIVIN
Built To Rise.
RIVIN
Risen & Driven
Defy Limits.
Wear the direction you're moving — not the past you left behind.
Strength isn’t spoken.
It’s worn.
"RIVIN was shaped by my journey, but it lives in the decisions we make moving forward."
— Alanna, Founder
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